marketing

Little Kitten – How The Old Spice Videos Win The Internet

by podblack on July 15, 2010

Very clever marketing, have a look at the entire article featured at ‘Read Write Web‘: ‘How the Old Spice Videos Are Being Made’ Old Spice, marketing agency Wieden + Kennedy and actor Isaiah Mustafa are collaborating on the project. The group seeded various social networks with an invitation to ask questions of Mustafa’s character, a [...]

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Ask Podblack – Could Sex Sell Science?

by podblack on July 7, 2009

Feel free to ask your own questions – head to Podblackblog on Twitter and ‘tweet’ your question! Topics like superstition, belief in the paranormal, pseudoscience and conspiracy theories and gender differences are particularly fun to tackle. The question I got via Sonja on Twitter was – “How true is the comment ‘the days of this [...]

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Outrage Over Euphemism (Or Bothered Over Beaver)

by podblack on March 31, 2008

Australians aren’t known for being subtle. This is an advertisement for a brand of tampons we use over here — the entire website for “U By Kotex” is based upon the theme of ‘taking care of your beaver’. Yes, women in Australia take their beaver down the street. Get a blow-dry (no pun intended), get [...]

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