advertising

Personally? I’m sick to death of hearing about Power Balance Bands and the popularity of these particular dodgy products — I’ve even ‘unfollowed’ people off Twitter until they’ve stopped railing against them. Yawn. Because, to my mind, once Choice Magazine has pointed out the obvious: This so-called exercise-assisting “hologram” is nothing more than a pricey [...]

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I recently learned that I’m one of the few active-online skeptics (and honestly, I wonder even if I’m that much of a ‘skeptic’ anymore) – who can be named as having done primary research on assessing belief in the paranormal. Big thanks to Swoopy, Derek and Desiree for giving me a lovely shout-out on an [...]

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Live-Blogging – Skepticism, Scams And Consumerism

by podblack on September 4, 2010

I’m at the Skeptic Track room — about to watch Prof. Barbara Drescher, Richard Saunders, Dr Rachael Dunlop, Donna Mugavero and Tom Merritt talk about skepticism, scams and consumerism! Apparently there are a lot of Australians following the Live Stream, which you can find at http://www.skeptrack.org/watch-live. This is about the fifth panel of the day, [...]

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Very clever marketing, have a look at the entire article featured at ‘Read Write Web‘: ‘How the Old Spice Videos Are Being Made’ Old Spice, marketing agency Wieden + Kennedy and actor Isaiah Mustafa are collaborating on the project. The group seeded various social networks with an invitation to ask questions of Mustafa’s character, a [...]

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Little Kitten – Old Spice Questions

by podblack on July 1, 2010

Yes, he’s back. Oh dear… I’m certain there’ll be another interview with the people who made the ad online later (the interview they did with Craig Allen and Eric Kallman of Wieden + Kennedy discussed how they did it all in one continuous shot, very interesting!)

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22 Comments By Christopher Hitchens

by podblack on June 8, 2010

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Although this is a little delayed from when I first learned of their involvement — I do want to make this significant hat-tip to two local talents, who have done something wonderful. Thom Perry of TeePeeDesign (Chief Honcho, Supreme Being and Doubtless Ruler) and Rikki Burns (who I have already mentioned this month with her [...]

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